Here are some tips for glamping start-ups to achieve success in this endeavour.
Glamping has transformed the way people camp outdoors. It’s a glamorous way of camping, which involves sleeping in luxurious accommodations while in the great outdoors. As this trend continues to grow, aspiring entrepreneurs are eager to tap into its potential. But launching a glamping business requires proper research, strategic planning, and a keen understanding of the market.
Here are some tips for glamping start-ups to achieve success in this endeavour.
Why start a glamping business
Starting a glamping business presents numerous compelling reasons for aspiring entrepreneurs looking to capitalise on the growing trend of luxury camping. Glamping combines the allure of outdoor adventure with the comforts of upscale accommodations, appealing to those seeking unique and memorable experiences in the great outdoors. This niche market caters to a wide demographic, including families, couples, and adventure enthusiasts who appreciate nature without compromising comfort.
From a business perspective, the initial investment in setting up glamping sites can be lower than traditional hotels or resorts. Depending on the location and concept, glamping accommodations can range from safari tents and yurts to treehouses and eco-pods, offering flexibility in design and construction.
Moreover, operating a glamping business allows for creativity and personalisation in guest experiences. You can curate themed stays, offer bespoke services like guided nature tours or gourmet dining, and incorporate sustainable practices to attract eco-conscious travellers.
The demand for glamping continues to grow as many travellers seek off-the-beaten-path destinations and unique stays. This trend aligns with increasing interest in nature-based tourism and experiential travel, positioning glamping as a lucrative venture in the hospitality industry.
Providing information to guests
Startups can leverage digital guidebooks for glamping businesses, a great way to provide information to guests. These digital resources serve as comprehensive information repositories, offering guests insights into the facilities, amenities, local attractions, and activities available at the glamping site and surrounding areas.
Guests can easily access these digital guidebooks through smartphones and tablets. You can also provide on-site information through dedicated tablets or kiosks. They provide guests with detailed maps, recommended itineraries, dining options, and safety guidelines, ensuring they make the most of their stay while feeling informed and empowered.
Moreover, digital guidebooks allow glamping startups to showcase unique offerings, such as themed accommodations, eco-friendly practices, and personalised services. They can also include tips for enjoying outdoor activities nearby, such as wildlife spotting and cultural experiences.
With digital guidebooks, glamping startups can streamline communication, enhancing their satisfaction and likelihood of return visits. These guides offer convenience, transparency, and a personalised touch, establishing a foundation for building customer loyalty and positive word-of-mouth.
The best places to start a glamping business
Choosing the best location to start a glamping business is crucial. Consider essential factors like natural beauty, tourist attractions, accessibility, and regulatory environment. Here are some top recommendations:
- Mountainous regions – places like the Rocky Mountains in Colorado, the Swiss Alps, or the Dolomites in Italy offer breathtaking scenery and a range of outdoor activities year-round, making them ideal for glamping businesses catering to adventure seekers.
- National parks and natural reserves – areas like Yosemite National Park in California, Yellowstone in Wyoming, or Banff National Park in Canada offer stunning natural landscapes and a steady stream of visitors seeking outdoor adventures.
- Coastal destinations – beachfront locations such as the coast of Oregon, the Outer Banks in North Carolina, or the Algarve region in Portugal attract travellers looking for seaside retreats combined with unique glamping experiences.
- Wine regions – areas like Napa Valley in California, Tuscany in Italy, or the Margaret River region in Australia are renowned for their vineyard landscapes and offer opportunities to combine glamping with wine tours and culinary experiences.
The best location depends mainly on your target market, local regulations, and your vision for your glamping business. Ensure a balance between natural beauty, amenities, and accessibility to maximize the appeal and success of your glamping venture.
Providing accommodation options
Glamping startups have plenty of accommodation options to consider, each offering unique experiences that blend luxury with outdoor adventure. One standout option, gaining popularity, is authentic cabin rentals. These types of rentals have become popular as they provide a genuine escape into nature without sacrificing comfort. Tennessee cabin rentals, for instance, have seen a major boom thanks to picturesque locations, a variety of outdoor activities, and the appeal of comfortable stays with mild winters that are pleasant for guests seeking year-round enjoyment.
Aside from cabins, glamping encompasses a variety of styles to cater to diverse preferences. Safari tents offer spacious, canvas-walled accommodations with luxurious amenities like comfortable beds and private bathrooms, ideal for those seeking a safari-like experience without sacrificing comfort.
Treehouses are another enchanting option, providing guests with elevated views and a sense of being immersed in nature. These structures often feature unique designs, eco-friendly features, and modern conveniences, appealing to adventure seekers and nature lovers.
Inspired by traditional Mongolian dwellings, yurts offer authenticity and comfort. These circular tents typically feature wooden floors, cosy interiors, and large windows to admire the surrounding landscapes.
Additionally, startups can explore eco-pods, tiny homes, and renovated vintage trailers as alternative accommodations. Each option provides a distinct charm and appeals to different demographics, from families to couples and solo adventurers seeking memorable escape in nature. Offering a variety of glamping types ensures startups can cater to a wide range of tastes and preferences, enhancing their appeal and competitiveness in the burgeoning glamping market.
Providing a personalised experience
You can set your glamping business apart and attract customers by offering personalised experiences tailored to individual preferences and interests. This approach goes beyond traditional hospitality by creating memorable stays catering to guests’ needs.
Personalisation can begin in the booking process, where guests can choose the accommodation types, preferred amenities, and optional activities. During their stay, startups can provide bespoke services such as customised welcome packages, personalised dining options based on dietary preferences, and guided tours or excursions tailored to guests’ interests, whether it’s wildlife watching, hiking, or cultural exploration.
By focusing on personalised experiences, glamping startups can enhance customer satisfaction and foster loyalty and positive word-of-mouth recommendations. Guests feel valued and connected to their surroundings, making their stay more meaningful and memorable. This approach not only differentiates your glamping business in a competitive market but also cultivates lasting relationships with guests who seek unique and personalised travel experiences.
